THE STORYTELLING OF SIGNAGE
It’s age-old marketing – a simple a-frame sign, propped at the front of your store for would-be customers to see.
It’s also a vastly underestimated form of storytelling.
In this Instagram age, you might think that this kind of signage would have gone the way of the dodo. Wouldn’t it better to put a sponsored post on social media, and direct your target audience to it?
YES. AND NO.
The a-frame sign is experiencing something of a come back, and for some sectors (particularly hospitality), it never went away. An a-frame isn’t just an entrée to the goods or services you’re selling – it’s a way-finding device, too.
I’ve spoken to business owners who credit a single a-frame, stuck in the right place, and featuring the right content, with a significant increase in foot traffic and sales. Cafes and bars are particularly adroit at using them for showcasing their wares, and projecting their personalities while doing so.