USE DATA
TO TELL
BETTER STORIES
Your stakeholders love data visualisation and infographics.
HUMANS
Have always been visual storytellers
The "Sun Stone" is the most famous Aztec sculpture. Rich with story and symbols, scholars continue to debate its meaning.
“Often the most effective way to describe, explore, and summarise a set of numbers – even a very large set – is to look at pictures of those numbers. Furthermore, of all methods for analysing and communicating statistical information, well-designed graphics are usually the simplest and at the same time the most powerful.”
Edward Tufte – The Visual Display of Quantitative Information (1983)
or, to put it more
SIMPLY
"Graphics reveal data" (Tufte)
#DATAVIZ CAN
CHANGE
THE WORLD
The map that helped to end a cholera epidemic in London (1854)
“What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.”
Harvard Business Review
WHICH STORIES DO YOU WANT TO TELL?
AIM FOR TRUTH AND BEAUTY
IN YOUR VISUALISATIONS
AIM TO BE AN EXPLAINER
AIM TO MAKE PEOPLE’S LIVES EASIER
A PIECE OF
ADVICE
PIE GRAPHS
CAN BE DIFFICULT TO COMPREHEND
YOU'RE SAFER
WITH A DONUT
