Cameron Pegg

USE DATA
TO TELL

BETTER STORIES

Your stakeholders love data visualisation and infographics.

HUMANS

Have always been visual storytellers

The "Sun Stone" is the most famous Aztec sculpture. Rich with story and symbols, scholars continue to debate its meaning.

“Often the most effective way to describe, explore, and summarise a set of numbers – even a very large set – is to look at pictures of those numbers. Furthermore, of all methods for analysing and communicating statistical information, well-designed graphics are usually the simplest and at the same time the most powerful.”

Edward Tufte – The Visual Display of Quantitative Information (1983)

or, to put it more

SIMPLY

"Graphics reveal data" (Tufte)

#DATAVIZ CAN

CHANGE

THE WORLD

The map that helped to end a cholera epidemic in London (1854)​

“What’s needed is a framework for understanding the different kinds of stories that data and analytics can tell. If you don’t know what kind of story you want to tell, you probably won’t tell a good one.”

Harvard Business Review

WHICH STORIES DO YOU WANT TO TELL?

AIM FOR TRUTH AND BEAUTY IN YOUR VISUALISATIONS

AIM TO BE AN EXPLAINER

AIM TO MAKE PEOPLE’S LIVES EASIER

A PIECE OF

ADVICE

PIE GRAPHS

CAN BE DIFFICULT
TO COMPREHEND

YOU'RE SAFER

WITH A DONUT

NAVIGATING

THE STORY/DATA FUNNEL

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